The Importance of Cybersecurity and Why it Matters
Read the news lately? Chances are, one of the first stories you’re likely to read will be about cybersecurity, data leaks, or the latest hacking incident at a major company.
The online risks for every business have never been higher, with cybercrime estimated to cost enterprises around the world $10.5 trillion by 2025 – that’s a jaw dropping R 175 trillion.
In a world that’s becoming increasingly unsafe online, cybersecurity is big business. But what is cybersecurity exactly? Let’s take a look at all the aspects involved in keeping your enterprise safe online – including secure cloud storage – and how you can implement them effectively as an entrepreneur.
cybercriminals prey on an interconnected world
Today’s global business environment is linked in real time to an extent that nobody could have imagined back in 1990 or even 2000. Instant order fulfilment, an entire online economy of clients and service providers who have never really met face-to-face, and the flow of information and capital across borders are all revolutionising the way we do business.
Unfortunately, these connections are an opportunity for cybercriminals to compromise the data of all parties involved, even going so far as to hold information for ransom and demand astronomical amounts of money for its return.
There are several prevalent cyberthreats that every business owner should be aware of:
- Phishing and email scams, which rely on fraudulent emails to trick users into clicking dangerous links.
- Social engineering attacks, which persuade internet users to share personal information with criminals unwittingly.
- Data leaks, which often occur due to employee error and can expose business information to the risk of being stolen.
- DDOS, or denial of service attacks, which temporarily render a business website or service unusable:
- Attacks using mobile devices, often impersonating messages from existing contacts to carry out cybercrimes.
Preventing these crimes requires a comprehensive cybersecurity strategy, and it all starts with reliable cloud storage.
secure cloud storage is the best and cheapest defence against cybercrime

With the multitude of cybercrimes out there and the number of South African companies being targeted by international cybercriminals increasing by the month, now is the time to prevent a cyberattack before it happens.
- In addition to firewalls, antivirus software, and other basic measures, cloud storage is a highly effective deterrent because it makes your data extremely difficult to access and decode even if it happens to fall into the wrong hands.
Storing your sensitive information in the cloud using advanced data encryption means you’ll stand the best chance of surviving a cyberattack with your information intact.
To find out more about secure cloud storage and how it can help protect your intellectual property, browse our range of packages for businesses today.